BUSINESS SCENARIOS

Your guest settles in at the table and takes out their phone. They are about to browse the menu, ask the waiter a question, perhaps reply to a message. Before the first dish arrives, your restaurant has an opportunity to make that familiar moment a little more enjoyable. “This is a small gift from us. It folds into a stand for your phone, and this QR code opens our menu. It’s yours to take home.” The guest folds the card, rests their phone on it and scans the code. A few sec

The room door closes. The suitcase stays by the entrance. Finally, a moment to breathe—the journey is over. But nobody back home knows you have arrived yet. Your phone died while you were finding the hotel. You need to charge it, connect to the internet and get in touch with your family. Then you can explore the room, take a shower and see what is outside the window. You find a socket and plug in the cable. The phone comes back to life—and immediately starts ringing. “How was

In a showroom, it is easy to picture yourself behind the wheel. You can open the door, settle into the seat and rest your hands on the steering wheel. Walk around the car, consider the colour and linger for another minute. Then you leave. There are errands to run, conversations to have with family and other options to compare. The impression the car made begins to compete with dozens of everyday distractions. The sales consultant is waiting for a decision, while you are alrea