ADVANTAGES
SIX ADVANTAGES FOR YOUR BRAND
ADVERTISING
PEOPLE WANT TO KEEP.
HOLDERCARD GIVES YOUR ADVERTISING A PLACE IN YOUR CUSTOMERS EVERYDAY LIFE.
ITS UNEXPECTED FUNCTION AROUSES CURIOSITY, WHILE THE FEELING THAT IT COULD COME IN HANDY MAKES IT WORTH KEEPING. WHEN THAT USEFULNESS BECOMES PART OF A DAILY ROUTINE, YOUR BRAND HAS OPPORTUNITIES TO BE SEEN WELL BEYOND THE FIRST HANDOUT.
THESE SIX ADVANTAGES EXPLAIN WHAT MAKES THAT POSSIBLE.
01 / LESS WASTE
WHEN ADVERTISING BECOMES LITTER.
A leaflet handed out at a supermarket may be discarded before
the customer gets home. Left beside a bin, it can be carried into
hedges by the wind or washed towards drains and waterways by rain.
Paper can be recyclable without ever reaching a recycling facility.
Once advertising is scattered outdoors, it becomes litter that someone
must collect—and the materials used to produce it have served
only a brief encounter.
GIVE YOUR CUSTOMERS A REASON TO KEEP IT.
Receiving Holdercard can feel like discovering something worth keeping. The customer sees a use for it and imagines having it handy later, in a café or at home. It slips into a wallet beside bank cards or stays on the kitchen table, where its usefulness gives it a reason to remain. Replacing a leaflet with a useful gift creates an opportunity to change what happens after the handout: the customer takes your advertising into everyday life, with less reason to discard it immediately.
KEPT INSTEAD OF DISCARDED.
02 / MERCH THAT GETS USED
A LOGO ALONE DOESN’T MAKE A GIFT USEFUL.
A promotional gift can look impressive when it is handed over, yet never become part of the recipient’s life. If there is no occasion to use it, it ends up in a drawer with other souvenirs. The company has paid for the product and the printing, but its message stays out of sight. The challenge is to choose something that fits naturally into the customer’s day.
LET YOUR BRAND BRING A LITTLE COMFORT TO THEIR DAY.
With Holdercard, that occasion can be as simple as watching a video over lunch or calling family while away from home. The phone rests at a comfortable angle, hands are free, and there is no need to prop it against a cup or hold it throughout the conversation. A small gift from your company becomes useful at the very moment it is needed.
Once someone has enjoyed that convenience, there is a reason to reach for Holdercard again. Your branded gift gradually finds a role in their routine, and your logo accompanies something that makes their day a little easier.
USEFUL LONG AFTER THE HANDOUT.
03 / UNUSUAL FORMAT
WHEN EVERYTHING LOOKS FAMILIAR, THERE IS LITTLE TO DISCOVER.
People recognise familiar promotional formats before they read the message. Another leaflet or a familiar giveaway offers little reason to stop and explore. Even a carefully designed campaign can receive only a passing glance when the recipient feels they have seen it all before.
LET PEOPLE DISCOVER THE IDEA WITH THEIR OWN HANDS.
Holdercard invites a different kind of encounter. As the recipient folds it and discovers how it holds a phone, curiosity turns into the pleasure of understanding a clever idea. They have done more than look at your advertising: they have taken part in the discovery.
Your brand is on the very object they are exploring. The message becomes part of an experience they can remember and demonstrate, giving them a natural reason to say, “Look how this works.”
CURIOSITY BECOMES INVOLVEMENT.
04 / SHARED FOCUS
YOU CAN FILL THE SPACE WITH ADS. ATTENTION IS STILL A CHOICE.
Advertising can surround a customer without becoming part of what interests them. When a video, a conversation or a story on their smartphone captures their attention, posters and promotional displays can fade into the background. The customer decides what deserves their time.
Digital advertising offers access to that screen, but brands must pay for placement and compete for the opportunity to be seen. Reaching the customer’s interests becomes an ongoing expense.
YOUR BRAND IN THE SAME FOCUS AS THEIR INTERESTS.
Holdercard brings your advertising into the same visual focus as the content your customer chooses. They decide what to watch, learn or explore, while your message remains within that viewing area for as long as Holdercard supports their phone. Your brand can accompany their choice without interrupting it.
A film gives way to a lesson, a conversation or something entirely new. The interests and platforms change, but your advertising keeps its place throughout that use. You pay to produce and distribute the cards; subsequent use creates further opportunities for your brand to be seen without buying another placement from an advertising platform.
THEIR CONTENT. YOUR BRAND. ONE FOCUS.
05 / REPEATED REACH
THE FIRST ENCOUNTER IS ONLY THE BEGINNING.
A campaign creates an opportunity to meet your audience, but that first encounter does not guarantee another. Visitors leave the event, customers leave the store, and other messages take over their attention. The impression may remain, yet your advertising needs a way to return to their everyday lives.
Reaching new people presents a similar challenge. The person who received your message may have friends, colleagues or family members who would also be interested, but a single encounter gives them little reason to bring your brand into those conversations.
HOLDERCARD CAN REACH BEYOND ITS FIRST OWNER.
Once Holdercard becomes part of someone’s routine, your advertising has a way to return. The same card comes out during a lunch break, a journey or an evening at home, bringing your message into view on different days and in different settings. The first handout can lead to a continuing series of encounters with your brand.
Its usefulness also gives it a reason to change hands. A colleague borrows it for a call, a partner starts using it in the kitchen, or a friend notices the design and asks how it works. Your advertising travels with the object, reaching people who were never part of the original handout. One card can create both repeat exposure for its owner and new encounters with others.
EACH USE CAN CONTINUE YOUR BRAND’S STORY.
06 / BUILT FOR ANY SCALE
A GOOD GIVEAWAY STILL HAS TO REACH PEOPLE.
Choosing a promotional gift is only part of the campaign. Before it reaches a customer, it needs somewhere to be stored, packaging for the journey and a way to be delivered. With bulky merchandise, a larger audience means more boxes, more handling and more space.
What is manageable for a single event can become a substantial task across dozens of stores or thousands of customer orders. The practical demands of distribution begin to influence how widely the idea can travel.
ONE COMPACT FORMAT, FROM 100 CARDS TO 50,000+
Holdercard makes a useful promotional gift easy to include in the ways you already reach customers. A shop can hand it over with a purchase, an online business can slip it into an order, and an event organiser can add it to a visitor’s welcome pack. Its flat, wallet-size format takes up little space before distribution and is easy for the recipient to carry away.
The same format works for a local promotion and a campaign across a retail network. Custom printing adapts the message to your audience, while quantities from 100 to 50,000+ cards let you choose the scale that fits your plans. As the campaign grows, you can keep the same gift and expand the ways it reaches people.
EASY TO STORE, SEND AND HAND OUT.