UDAR 2021: A Documented 5,000-Piece HOLDERCARD Print Brief
Updated: 30 minutes ago
A historical production project
In August 2021, HOLDERCARD received a branded card production request via the Ukrainian advertising agency Krasnovyd for a project identified in the original files as UDAR. The project concerned physical printing, production proofing and assembly geometry. UDAR is a Ukrainian political party associated with Vitali Klitschko; the organisation's official historical information is at UDAR official history.
The documented scope: 5,000 customised printed pieces
On 11 August 2021, agency director Yuriy Krasnovyd requested 5,000 cards printed in CMYK offset and sent artwork files. The production email subject reads 'удар 5000 шт'. The agency specified Pantone 2347 C as an additional colour reference.
Physical samples before a full run
The customer requested between one and four finished samples for review before a full print run, so the end customer could inspect colour, slots, fold lines and the way the product functioned. The agency asked about both matte and glossy samples. This was a practical manufacturing workflow: a customised flat advertising surface must continue working when folded into smartphone support.
Evidence and limits
The agency correspondence says that the end customer had paid the agency, and HOLDERCARD's outgoing production email includes prepared front and back PDF art, a CorelDRAW print file and an image preview. These records document a serious production order and artwork-preparation stage; they do not by themselves prove delivery of all 5,000 pieces, a particular distribution method, audience impact or a later follow-up order.
This historical case describes a manufacturing and physical advertising service only. It does not endorse any party, candidate or political position and makes no claims about electoral influence. HOLDERCARD's core B2B proposition is useful physical advertising space for organisations; the folding phone support is the practical mechanism.
Related application: physical advertising for political campaigns
This 2021 production brief documents custom design preparation, a proposed run of 5,000 HOLDERCARD units and sample-approval work through agency Krasnovyd. See the separate campaign scenario for ideas on distribution, QR destinations and the role that reusable physical advertising can play in political communications.
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