Toyota ArtCity: Repeat HOLDERCARD Campaigns for C-HR and Corolla Hybrid
Updated: 33 minutes ago
A documented series of Toyota dealership advertising projects in Kharkiv
Toyota ArtCity, a dealership business in Kharkiv, Ukraine, worked with HOLDERCARD on multiple branded physical advertising campaigns before the full-scale war in 2022. Historical production records identify the contracting customer as ArtCity LLC (ТОВ «АРТСІТІ»). This client must not be confused with another Kharkiv Toyota dealer, Autoart, whose HOLDERCARD collaboration is documented separately.
November 2019: supporting the launch of the Toyota C-HR
A HOLDERCARD Instagram post published on 20 November 2019 explicitly thanked Toyota ArtCity for a commission connected with the launch of the new C-HR. The archive is available at original Instagram post. An ArtCity acceptance-act document dated 12 November 2019 records work under invoice No. 19. Together, these are contemporaneous records of a real dealership project, although the surviving act does not specify a quantity of cards.
February 2020: a separate Corolla Hybrid design
Another historical HOLDERCARD Instagram post, dated 26 February 2020, identifies Toyota ArtCity in Kharkiv and describes a special branded HOLDERCARD series for the launch of the Toyota Corolla Hybrid: original Instagram post. An ArtCity acceptance-act document dated 25 February 2020 references a separate February invoice and explicitly names HOLDERCARD as the supplied item. This establishes a further dated project rather than merely a repost of the C-HR design.
Repeat ordering and the importance of artwork approval
A further ArtCity acceptance-act document dated 5 December 2020 references HOLDERCARD supplied under a November 2020 invoice. Preserved correspondence with the dealer's marketing contact also records additional artwork and print-approval discussions, including how visible bends can affect dark printed surfaces. The fold is part of the physical object, so layout, colour, branding and print finishing must be evaluated in the real flat and folded positions.
The HOLDERCARD founder recalls several Toyota ArtCity orders, including later vehicle generations and production runs in the thousands. Alongside those memories, the archive contains three dated acceptance acts and original campaign posts covering distinct periods of cooperation.
Why this is a physical advertising project, not a phone-stand retail purchase
The marketing purpose was a dealer-branded physical communication piece linked to specific automotive models and launches. HOLDERCARD provides a printed brand surface with a useful folding smartphone support. The utility creates a reason a recipient might retain the advertising item beyond the initial dealership visit, while the vehicle images, dealership identity and campaign content communicate the message.
The original visual materials feature campaign artwork for particular vehicle models, showing how dealerships adapt the same advertising medium to different launches. The branded card remains a useful smartphone support while the printed message and QR destination change with the current marketing campaign.
What the historical evidence establishes
Original HOLDERCARD Instagram posts from 20 November 2019 (C-HR) and 26 February 2020 (Corolla Hybrid), together with ArtCity acceptance acts dated November 2019, February 2020 and December 2020, document recurring campaigns across several periods. These records show a sustained B2B relationship and different model-specific print designs.
Images illustrating this case may be digitally enhanced presentation visuals. An enhanced image is not documentary evidence that a particular display, showroom interior or distribution scene occurred exactly as pictured.
Takeaway for automotive brand teams
A useful branded advertising medium can be customised for launches, model ranges and dealer communications while maintaining a consistent physical format. Plan the artwork around actual die-cuts and folding geometry, approve the print sample and measure retention or QR-driven action if the campaign is expected to deliver ongoing brand contact. HOLDERCARD is a B2B physical advertising space for brands; the smartphone-support feature is its mechanism of practical value, not its retail category.
Explore automotive advertising options in the dealership campaign guide and additional B2B applications at Business Scenarios. This historical dealership case does not imply sponsorship or endorsement by Toyota Motor Corporation.
These genuine HOLDERCARD photos show different Toyota ArtCity vehicle designs associated with multiple dealership campaigns. Dated archive records and social posts from 2019–2020 support recurring B2B projects rather than a one-off giveaway. The images alone do not establish quantities for each batch or prove consistent growth in the size of successive orders.
More real case studies and physical advertising comparison
Original 2019–2020 Instagram posts: dated project archive
Two dated public posts from the original HOLDERCARD account document different Toyota campaign models. A contemporary public reply also thanks the supplier for prompt work. The archive connects product photographs, public campaign material and historical business documentation.
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